Has Apple Lost It?

I guess you’ve by now heard the story about the lost and found new iPhone prototype. Long story short, the gadget guide Gizmodo got their hands on what seems to be a new secret iPhone model, all new and considerably different from current models.

Some might ask if it’s yet another brilliant publicity stunt from Apple, or if it’s just as the story suggests – a human error. If it was planned, it stinks and seems quite desperate. And I don’t think Apple is that desperate for attention. But has this little slip-up worked for or against Apple in a coming launch of the next generation iPhone.

The debacle has generated quite a bit of publicity and perhaps it will fuel the recent talk about the coming OS 4.0 Apple announced a couple of weeks ago. But will the magic be lost at the time of the launch of the new iPhone? Apple has enjoyed tons of publicity and hype around its previous product launches but will it be the same for iPhone 4G? My theory is that there’s enough MacHeads out there for it to be as big as we all want it to be – as long as the product itself do deliver at least what we expect it to if not more.

Image by Gizmodo.

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